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Accountant for Ecommerce Businesses
Fixed fee, online accountants for Amazon, eBay, Etsy, Shopify and TikTok Shop sellers
Selling online means payouts net of fees, stock bought in advance and VAT that changes with every platform. We reconcile your sales channels, track your stock and margins, handle VAT and imports, and file your accounts and tax on time, all for one agreed monthly fee.
- Every sales channel reconciled
- VAT and imports handled
- Real profit and margins
- No hidden costs
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In short
What does an accountant for ecommerce businesses do?
An accountant for ecommerce businesses turns the payouts, fees and refunds from your sales channels into accurate accounts. They reconcile each marketplace and payment provider, track stock and cost of sales, handle VAT on online sales and imported goods, and file your tax returns, so you know your real profit on every product.
- ReconciliationAmazon, eBay, Etsy, Shopify, PayPal and Stripe
- StockCost of sales and year-end stock valued
- VATOnline sales, marketplaces and imports
- Tax returnsSelf Assessment or company accounts filed
The ecommerce accounting problems we solve
Online selling creates accounting challenges a high street shop never faces. These are the ones we fix most often.
Payouts and fees
Marketplaces and payment providers pay you net of fees, refunds and reserves. We reconcile every payout so your sales and costs are recorded in full.
Online bookkeepingStock and cost of sales
Profit depends on what you paid for the goods you sold. We track stock and cost of sales properly, so your margins and tax bill are right.
VAT on online sales
Registration, VAT on marketplace sales, and the right VAT scheme for your margins. We make sure you charge and reclaim the right amounts.
VAT returnsImporting stock
Buying from overseas suppliers brings import VAT and duty. Postponed VAT accounting can protect your cash flow, and we set it up for you.
Importers and exportersSelling overseas
Shipping to customers abroad can bring overseas VAT and customs rules. We explain what applies before you open new markets.
Platform reporting
Online marketplaces now send details of sellers' earnings to HMRC. We make sure your tax return matches what they report.
See our ecommerce packages
Choose a ready-made package or build your own around your sales channels, with every price agreed up front.
Selling online: hobby or business?
Clearing out your wardrobe isn't the same as running a shop. HMRC looks at what you sell and why. These signs help you tell the difference.
Usually not trading if you…
- Sell your own unwanted belongings
- Sell occasionally, without planning to
- Sell items for less than you paid for them
- Don't buy or make things to resell
Probably trading if you…
- Buy goods to resell at a profit
- Make items to sell
- Sell regularly and advertise
- Sell the same kinds of item again and again
If you're trading and your gross income is over £1,000 in a tax year, you'll usually need to register for Self Assessment. Source: GOV.UK selling online and paying taxes.
Ecommerce tax rules for 2026/27
The rules online sellers ask us about most.
VAT registration
Once your taxable sales pass this in any rolling 12 months. Many online sellers reach it quicker than expected, because it's based on sales, not profit.
Trading allowance
If your gross trading income is £1,000 or less in a tax year, you usually don't need to tell HMRC.
Platform reporting
Marketplaces report sellers to HMRC once they make 30 or more sales, or earn about £1,700 or more, in a calendar year.
Importing goods
VAT-registered importers can account for import VAT on their VAT return instead of paying it at the border.
Low-value imports
For goods worth £135 or less sold to UK customers, the VAT is usually collected at the point of sale, often by the marketplace.
Making Tax Digital
Sole-trader sellers with qualifying income over this amount must keep digital records and send quarterly updates.
Sources: GOV.UK VAT registration, GOV.UK digital platform reporting, GOV.UK postponed VAT accounting.
What's included for ecommerce businesses
Everything an online seller needs, whether you trade as a sole trader or a limited company.
Channel bookkeeping
Marketplace, website and payment provider payouts reconciled every month.
VAT returns
Registration, the right scheme and quarterly returns under Making Tax Digital.
Cloud accounting set-up
Your sales channels connected to your accounting software.
Management accounts
Monthly profit, margins and cash flow by channel.
Self Assessment
Your tax return filed if you sell as a sole trader.
Company accounts and tax
Year-end accounts and Corporation Tax if you sell through a company.
Online sellers we work with
Every platform works a little differently. As an ecommerce accountant, we support sellers on all of these.
Fixed fee accountant for ecommerce businesses
Online sales can swing from month to month, especially around peak season. As a fixed fee accountant for ecommerce businesses, we agree one monthly price before we start, so a record-breaking month never means a bigger accountancy bill.
- A cost that doesn't rise with your sales
- No charge for questions
- Price agreed before we start
Online accountant for ecommerce businesses
You run your business online, and so do we. As an online accountant for ecommerce businesses, we connect your sales channels and bank to cloud software and talk to you by phone, email or video.
- Sales channels connected
- Open weekday evenings and Saturdays
- Support anywhere in the UK
Behind on your tax after selling online?
Marketplaces now report sellers' earnings to HMRC. If earlier years haven't been declared, we'll bring them up to date and deal with HMRC for you.
Ecommerce FAQs
Do I need to pay tax on things I sell online?
If you're trading, such as buying goods to resell or making things to sell, you pay tax on your profit. If your gross trading income is £1,000 or less in a tax year, the trading allowance usually means you don't need to tell HMRC. Selling your own unwanted belongings usually isn't trading.
Does HMRC know what I sell on Amazon, eBay or Etsy?
Yes, in many cases. Under the digital platform reporting rules, marketplaces report details of sellers who make 30 or more sales or earn about £1,700 or more in a calendar year. Your tax return should match what the platforms report.
When does an online seller need to register for VAT?
You must register once your taxable sales pass £90,000 in any rolling 12-month period. The threshold is based on your sales, not your profit, so busy online sellers can reach it sooner than they expect.
How do I account for marketplace fees and payouts?
Marketplaces pay you your sales minus fees, refunds and sometimes reserves. For accurate accounts, the full sales figure and each type of fee should be recorded separately. We reconcile every payout, so your turnover, costs and VAT are all correct.
Do I need to count stock at the end of the year?
If you hold stock, its value at your year end affects your profit. Stock you've bought but not sold isn't a cost until it's sold. We help you value stock correctly so you don't overpay or underpay tax.
What is postponed VAT accounting?
It lets VAT-registered businesses account for import VAT on their VAT return, rather than paying it when goods arrive in the UK. In most cases, you can reclaim it on the same return, which helps cash flow for sellers who import stock.
Should an ecommerce business be a limited company?
Many sellers start as sole traders and move to a limited company as profits grow. A company can reduce tax and separate your personal and business finances, but brings more paperwork. We'll compare both based on your figures.
How much does an accountant for ecommerce businesses cost?
It depends on how many sales channels you use, your volume of transactions, whether you're VAT registered and whether you import stock. We charge one fixed monthly fee, agreed before we start, so busy months don't cost more.
Talk to an accountant for ecommerce businesses
Tell us where you sell and we'll confirm your fixed monthly fee, with no obligation.